• Asian Pacific Americans (APA) are the fastest growing ethnic group in the US
• $528 billion dollars in spending power
• $64,238 highest median household income
• 45% are employed in management and professional related occupations, compared to 34% of the total US population
• Asian-owned businesses are twice the national average generating $326 billion in revenues
• Median value of an APA single family home is $199,300, 50% higher than the national median home value
• APA’s are divided into 2 main categories, which the majority resides as Bi-cultural (Asian American) and distinctly Asian (parents, mature adults and seniors)
• 53.2% APA’s own homes
Sources: US Census Bureau 2000 Statistics/2006 Updates, Advertising Age, 2005 American Community Survey