Global comedian and movie star, Ronny Chieng, returns for the next installment of the Old Spice: Men Have Skin Too series. With this commercial video and social media campaign, we launched a new Super Hydration Body Wash and reinforced the all-time classic, Fiji deodorant. Look out for a full-360 video campaign that deploys 30-second, 15-second, and 6-second versions for television, social media platforms, digital video, and streaming platforms. We transform creativity and production efficiency as we work from a clear vision to a firm reality.

When new products need a groundbreaking launch, we are the right partners. Olay's newest innovation, Super Serum Body Wash, is the centerpiece of this three-part video series that blends contemporary social media video trends with traditional commercial production and quality. With the help of actress Jamie Chung and social stars, we created a hybrid video that is packed with product education and information while maintaining an entertaining format. It's no easy feat, but we make brand priorities our highest priorities to produce effective and engaging content on any platform.

When new products need a groundbreaking launch, we are the right partners. Olay's newest innovation, Super Serum Body Wash, is the centerpiece of this three-part video series that blends contemporary social media video trends with traditional commercial production and quality. With the help of actress Jamie Chung and social stars, we created a hybrid video that is packed with product education and information while maintaining an entertaining format. It's no easy feat, but we make brand priorities our highest priorities to produce effective and engaging content on any platform.

With this third installment of commercial video for Old Spice we were entrusted to launch the all new Total Body product line. Movie star, Ronny Chieng, returns as the quintessential Old Spice Man, making sure everyone knows that Old Spice Total Body spray can be used... everywhere.

This campaign will be multi-faceted, spanning 30-second, 15-second, and 6-second video pieces for television, social media platforms, digital video, and streaming platforms. We are taking creative to the next level and creating concepts that can be transformative for brands.

The immigrant story is the quintessential American story. The belief in an idea, the dream of freedom and equality, the pursuit of happiness. Continuing our collaboration with New York Life in the multicultural landscape, we launched this impactful creative campaign to celebrate the multicultural immigrant experience in America.

At the center of this campaign is a 60-second video that serves as a powerful testament to the hopes, dreams, and struggles of immigrant families in the United States. We set out to form a strong connection with our multicultural communities, including Asian, Hispanic, and Black audiences, highlighting the values they cherish and their shared aspirations, to illustrate the concept of legacy. The 60-second full video is also customized into 4 15-second videos, targeting each ethnic group featured in the video more specifically.

Through the emotional power of storytelling, this campaign prompts viewers to consider their financial security as an integral part of their legacy building, and positions New York Life as a trusted partner on this journey.

We are leading Old Spice with the finesse of a trailblazer, the charm of a community builder, and the strategic prowess of a trusted partner. In the latest evolution of Old Spice's Men Have Skin Too campaign, we dive into the intricacies of male skincare (and the true guardians of it). This campaign stars the renowned comedian and movie star, Ronny Chieng, as the quintessential Old Spice Man, sharing his newfound wisdom.

Anticipate a series of captivating adaptations in this campaign, spanning 30-second, 15-second, and 6-second video pieces. These vignettes are expertly crafted for television, social media platforms, digital video, and streaming platforms. We transform concepts into engaging realities that resonate uniquely within the dynamic Asian marketing and technology landscape.

Old Spice stands as an icon, embodying a brand that is etched into culture. Our role as innovators, community cultivators, and strategic collaborators shone brightly as we brought the Men Have Skin Too campaign to life with "Finer Things". In this 30-second masterpiece, the spotlight falls on movie star Ross Butler, embodying the quintessential Old Spice Man, delving into the mystery of who truly enjoys his Old Spice body wash.

“Finer Things” was an innovation leader - the first Old Spice commercial to be driven by Asian touchpoints. Alongside the 30-second feature, our collaboration has a series of vibrant 15-second and 6-second versions designed for sharing across social media, digital video, and streaming platforms. Our prowess transforms ideas into impactful stories that resonate uniquely within the ever-evolving Asian marketing and technology space.

There’s a silent epidemic that no one talks about. Globally, nearly 300 million people grapple with the weight of chronic Hepatitis B, yet the awareness surrounding this global concern remains alarmingly low.

Harnessing our role as trailblazers, community builders, and strategic partners, we help Gilead champion the cause of Hepatitis B awareness on a global level. One strategic component are our educational and awareness videos, a call to illuminate the myths and facts shrouding Hep B. These video creatives not only disseminate crucial information but also amplify the voices of patients, tearing down the barriers of misinformation, dispelling myths, and dismantling the stifling stigmas that tether to the disease. Our efforts are more than just a campaign; they're an embodiment of authenticity and community melded together within the vast mosaic of the Asian marketing and technology landscape.

Executive Order 9066, which displaced over 120,000 Japanese Americans to internment camps, marked a dark time in American history. Today it serves as a reminder of the dangers of racism, discrimination, and the erosion of civil liberties. The Remembrance Project was created by the Japanese American National Museum (JANM) to preserve the oral and written history of this time because no one else will.

We were trusted to weave stories that transcend time, create voices that echo, and most importantly, pay tribute and honor those who were affected by this travesty. In close collaboration with JAMN, our campaign was a strategic combination of PR & Media, grassroots, and social media influencers to drive community participation and awareness. Our centerpiece was a powerful PSA called The Remembrance Project video. This emotional piece featured an assembly of influential Asian Americans: led by actor George Takei, musician Steve Aoki, and the soulful singer/songwriter Marié Digby.

As the The Remembrance Project launched, the message reverberated within the Asian American community as an opportunity to have “real talk” about an overlooked passage of American history. We are not just creators; we are custodians of stories that bridge generations and leaders of narrative that go beyond historical facts. This is our realm - a space where collective memory, partnerships, and echoes of community reside within the very heart of Asian marketing and community.

Asian Pacific American Heritage Month (APAHM) is a meaningful moment of recognition and representation for Asian Americans. In partnership with Verizon, we captured the spirit of APAHM by bringing Asian music and entertainment to the forefront of culture. The Verizon APAHM Tour was a summer staple for many years, to not just showcase products, but to celebrate the rich tapestry of Asian American culture and talent on a national platform.

The Verizon APAHM Tour was an original event concept that forged a bridge between the brand and youthful Asian Americans. We created a spotlight on renowned Asian artists - an unprecedented roster of performers hailing from across the world - Se7en, Epik High, Far East Movement, JJ Lin, Vanness Wu, Evonne Hsu, Mike Relm, Dumbfoundead, and Jay Park. As architects of engagement, we created a strategic set of initiatives to harness media and social amplification - press focused PR, Verizon retail Meet & Greet events, and VIP experiences to name a few.

This is our essence - creators of a one-of-a-kind concept that can transcend cultural significance, brand marketing, and engagements to become a phenomenon. Our endeavors aren't just campaigns; they're movements, etched into the very fabric of Asian marketing and community - a space where narratives redefine engagement, partnerships foster authenticity, and the spirit of community makes an imprint.